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Lab and Imaging Integration

Overview

Laboratory and imaging services are essential components of primary care. While DPC practices don't typically perform these in-house, establishing efficient ordering, receiving results, and offering competitive pricing adds significant value for patients.

This guide covers setting up lab and imaging workflows for your DPC practice. For vendor comparisons, negotiated pricing detail, and the two rules to know before you sign with a lab, see Lab Partners; this page focuses on the ordering and results workflow.

About the figures on this page

Dollar amounts are estimates unless a source is linked next to them. Prices vary by state, vendor and year; treat them as orders of magnitude and confirm before you spend.

Prerequisites

  • EMR selected (see EMR Selection Guide)
  • Understanding of your service offerings
  • Business entity and NPI established

The DPC Lab Advantage

Why Labs Matter for DPC

Patient value proposition: - Wholesale lab pricing (often 50-90% off retail) - Convenient ordering through their doctor - Results interpretation included - No surprise bills

Practice benefits: - Additional value beyond visits - Some revenue opportunity (if marking up) - Complete care coordination - Patient retention


Lab Services Options

Tip

Before you sign with any lab, read the two rules in Lab Partners โ€” one about contracting, one about how you're allowed to price lab work for members versus non-members.

Option 1: National Reference Labs

Major national labs: - Quest Diagnostics - Labcorp

How to establish accounts: - Apply as ordering physician - Need NPI and credentials - Set up electronic ordering/results (if available) - Negotiate pricing

Advantages: - Nationwide draw sites (convenient for patients) - Wide test menu - Electronic integration possible - Established processes

Disadvantages: - May not offer best pricing - Less flexibility - Corporate bureaucracy


Option 2: Regional/Local Labs

Options: - Hospital-based labs - Regional reference labs - Independent local labs

Advantages: - May offer better pricing - More personal relationships - Local service and support

Disadvantages: - Limited draw site locations - May have narrower test menu - Integration may be harder


Option 3: Direct-Pay/DPC-Friendly Lab Services

Companies catering to DPC/cash-pay (names checked 2026-09-24): - Ulta Lab Tests - True Health Labs - Various regional options โ€” confirm any vendor's site is still active and still theirs before you send patient orders there; domains in this space change hands

How they work: - Pre-negotiated low pricing - Easy ordering (often web-based) - Direct billing to patient or practice - Designed for cash-pay model

Advantages: - Very competitive pricing - Simple processes - DPC-focused support - No insurance complexity

Disadvantages: - May have fewer draw locations - Less integration with EMRs - Smaller companies


Option 4: In-House Point-of-Care Testing

Tests you can do in-office: - Glucose (glucometer) - Urinalysis (dipstick) - Rapid strep - Rapid flu - Pregnancy test - Hemoglobin A1C (some devices)

Considerations: - Equipment cost - Supplies cost - CLIA waiver required - Quality control requirements - Convenience vs. cost/complexity

CLIA Waiver: - Required for in-office testing - "Waived" tests have simplified compliance - Apply via CMS Form 116 through your state agency; see Lab Partners for the current fee - Maintain compliance documentation


Setting Up Lab Workflows

Electronic Ordering and Results

Best case: Orders and results flow electronically between EMR and lab.

How to set up: 1. Identify EMR's lab integration capabilities 2. Contact preferred lab about interface 3. Set up connection (may require vendor assistance) 4. Test workflow 5. Train on process

If no electronic integration: - Paper/fax requisitions - Manual result entry or PDF upload - More work but functional


The Ordering Process

Standard workflow: 1. Physician decides labs needed 2. Order created in EMR (or paper req) 3. Order transmitted to lab (or given to patient) 4. Patient goes to draw site (or in-office) 5. Lab processes specimen 6. Results returned (electronic or fax) 7. Physician reviews results 8. Patient notified 9. Results documented in chart


Pricing Strategies

At cost: - Pass through wholesale price to patient - No markup - Maximum value for patient - No lab revenue for practice

Modest markup: - Wholesale + small markup (10-20%) - Covers administrative cost - Still much cheaper than retail - Small revenue stream

Included in membership: - Common labs included (annual panels, etc.) - Higher membership fee - Simpler for patient - More predictable costs

Subject to change

Bundling labs into the membership fee, or pricing pass-through labs differently for members than non-members, can affect your patients' HSA eligibility. See the HSA note in Pricing Your Practice before you design a tier around included labs.

Common DPC approach: Pass through at cost or minimal markup; compete on convenience and value, not lab revenue.


Sample Lab Pricing (Wholesale)

Test Typical Retail Typical Wholesale
Comprehensive Metabolic Panel $150-$300 $8-$15
Lipid Panel $100-$200 $6-$12
CBC $100-$200 $6-$10
TSH $75-$150 $8-$15
Hemoglobin A1C $75-$150 $8-$15
Urinalysis $50-$100 $4-$8
Basic STI Panel $200-$500 $30-$60

Prices vary by vendor and volume; negotiate for your practice. See Lab Partners for a more detailed comparison table.


Imaging Services

Ordering Imaging

Common imaging: - X-rays - CT scans - MRI - Ultrasound - DEXA (bone density) - Mammograms

Where patients go: - Hospital radiology departments - Independent imaging centers - Specialty imaging (breast centers, etc.)


Finding Affordable Imaging

Direct-pay imaging centers: - Many imaging centers offer cash-pay pricing - Often significantly cheaper than hospital-based - Quality comparable - List on website or provide to patients

Negotiating relationships: - Contact local imaging centers - Ask about cash-pay rates for your patients - Establish referral relationship - May get preferred pricing or faster scheduling

Resources (checked 2026-09-24): - MDsave (imaging and procedure pricing marketplace, mdsave.com) - Local cash-pay imaging centers - Valenz Bluebook (pricing comparison; the former Healthcare Bluebook, now part of Valenz Health, valenzhealth.com)


Imaging Workflow

  1. Physician determines imaging needed
  2. Order created with clinical indication
  3. Referral provided to patient with imaging options
  4. Patient schedules and has imaging
  5. Results sent to practice (fax/portal)
  6. Physician reviews and interprets
  7. Patient notified of results
  8. Follow-up arranged if needed

Communicating Lab Results

Result Notification

Best practices: - Review all results before releasing to patient - Notify patient of all results (normal and abnormal) - Provide context and interpretation - Document notification

Methods: - Patient portal (preferred for routine results) - Phone call (abnormal or sensitive results) - Secure message - At follow-up visit

What patients want: - Timely notification - Explanation of what results mean - What action (if any) is needed - Ability to ask questions


Documentation

Document: - Tests ordered and rationale - Results received and reviewed - Interpretation - Patient notification (date, method) - Follow-up plan


Checklist: Lab and Imaging Setup

Lab Services

  • Identify preferred lab vendor(s)
  • Establish account and credentials
  • Negotiate or confirm pricing
  • Set up electronic ordering/results (if available)
  • Create lab requisition templates
  • Define pricing strategy for patients
  • Create patient lab pricing sheet

Point-of-Care Testing (If Offering)

  • Identify tests to offer
  • Purchase equipment and supplies
  • Obtain CLIA waiver
  • Train on testing procedures
  • Establish quality control processes

Imaging

  • Identify local imaging options
  • Research cash-pay pricing
  • Establish referral relationships
  • Create referral workflow
  • Compile imaging options for patients

Workflows

  • Define ordering process
  • Set up result receipt and review workflow
  • Establish patient notification process
  • Create documentation templates

Educational Content Only

This is educational content, not legal or financial advice.

  • Regulations vary by state and change over time
  • Always consult a healthcare attorney for legal matters
  • Always consult an accountant for tax and financial matters
  • Verify current requirements with official sources

Resources


Read through and figures checked on 2026-09-23.


Next Steps

After setting up lab/imaging workflows: - Daily Workflow Optimization - Incorporate into practice flow - Patient Onboarding Workflow - Communicate lab value