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Marketing

This section covers patient acquisition, branding, and outreach strategies for Direct Primary Care practices.

Topics

  • Brand development and positioning
  • Patient acquisition strategies
  • Community outreach
  • Social media and online marketing
  • Referral programs
  • Public relations and media
  • Educational workshops and events
  • Employer outreach
  • Website and SEO optimization

Guides

Guides coming soon.

Checklists

  • Define practice mission and value proposition
  • Develop brand identity (logo, colors, messaging)
  • Create professional website with clear DPC explanation
  • Set up social media profiles
  • Develop patient referral program
  • Create educational content explaining DPC model
  • Identify local networking opportunities
  • Plan community outreach events
  • Develop employer outreach strategy
  • Set up patient testimonial collection process